Michigan Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Michigan Investors

United States > Michigan

I’m a U.S.-based individual investor in my mid 20s with a background in corporate development, market intelligence, and strategic analysis. I currently work as a Market Intelligence Analyst, supporting growth initiatives through market sizing, competitive analysis, M&A screening, and strategic diligence across industrial technology, automation, and software-enabled solutions. My experience includes evaluating acquisition and investment opportunities, building financial and market-driven investment theses, and partnering with cross- functional teams on strategic planning. I have a business and analytics academic background with a strong focus on finance, strategy, and technology-driven growth. As an investor, I focus on early-stage and growth-stage companies in B2B software, industrial tech, Aerospace/Defense. I prioritize companies with clear value propositions, scalable business models, and strong unit economics.

$100,000 to $150,000

United States > Michigan

Hello, I am a 38 y.o., looking to invest in wide range of industries to diversify my portfolio. I have experience in residential real estate and beginning to invest in commercial real estate. My wife and I are healthcare professionals and Michigan has been our home for the past 13yrs. I could serve as hands-on or silent partner, depending on the needs of a business.

$10,000 to $100,000

United States > Michigan

Degree in Electrical Engineering. Currently offer leadership consulting services. I’m looking to be part of the cannabis boom in Michigan and partner with either a dispensary and/or growing facility. I’m not looking to be involved. Just want to be updated and let my investment do the work for me as a silent partner.

$1 to $30,000

United States > Michigan

I am a young professional interested in all investment opportunities.

$5,000 to $100,000

United States > Michigan

My Vice President role for a 100+ employee marketing agency and creative production studio has given me a unique perspective on what it takes to provide successful business management, strategic planning, operational support and team leadership to service the world’s largest companies and brands. As Vice President of Account Management, I created a completely new leadership and operational structure with an emphasis on service, quality and value. During my tenure, the account team grew from 6 to 14, sales doubled and the company experienced 6 of its most profitable years in history. In addition, I successfully began implementing a lean continuous improvement culture to reduce waste, speed training and improve quality. Recently parted from my agency, I am currently looking for new entrepreneurial investment opportunities and am committed to bringing continuous improvement to the operations of any organization.

$10,000 to $200,000

United States > Michigan

I’m a sales and biz dev leader with 12 years of experience in the semiconductor industry, where I’ve worked with global OEMs and high-growth tech companies to bring new products to market and scale revenue. I've also spent 3 years in strategy consulting at McKinsey, helping clients solve growth, go-to-market, and operational challenges across tech and industrial sectors. I hold an MBA from the University of Chicago (Booth), and I’ve also spent time on the founder side - launching two companies, one of which was successfully acquired. Outside of operating roles, I’ve been an active real estate investor for more than seven years, focusing on long-term, cash-flowing assets. I grew up in Toronto and have since lived in Dallas, Chicago, and Philadelphia. Today, I’m based near Ann Arbor with my wife and our two young boys, ages 2 and 4. I enjoy connecting with entrepreneurs, supporting early-stage teams, and getting involved where I can add both strategic insight and hands-on help

$1,000 to $50,000

United States > Michigan

I am 52, married (24 years), 2 sons 22/17 yo, live in Southeast MI area. Director of Business Development for a regulatory compliance consulting company for the pharmaceutical medical device and biologics industry. 25+ years of successful business ownership operations sales marketing and business development. 2 advanced degrees in life sciences. Can be hands on or silent partner/investor depending on situation. Individual investor with others interested. Specifically interested in the medical marijuana industries i.e. grows, processors, dispensaries must have current license with a municipality and have application in process for State of Michigan. Must be working with an attorney with MMJ experience. Must have a location secured. Documented MMJ experience required i.e. caregiver, dispensary owner or other MMJ experience.

$25,000 to $200,000

United States > Michigan

Private equity consultant passionate about entrepreneurship. Would love to invest in the right company/entrepreneur.

$10,000 to $50,000