Michigan Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Michigan Investors

United States > Michigan

My husband and I are in our mid 30s we are looking for an investment so he can run the company/business. I work for GM so I am secure in my role but want to have a business investment of our own.

$0 to $500,000

United States > Michigan

Working as an independent contractor for investment banks.

$10,000 to $50,000,000

United States > Michigan

We offer emerging growth companies or small and medium size enterprises (“SME’s”) proprietary capitalization advisory services in the form of a License Agreement which provides SME’s a turn-key solution to proactively and successfully complete a private placement of securities and acquire investors for their own enterprise. The license allows those SME’s to offer their investors a principal protected unit with flexible liquidity options that mitigate their downside risk. We also acquire controlling interest in public companies with the objective of restructuring them to merge with private companies who are seeking to go public. We also acquire controlling interests in private companies with the intent of expanding them with blue chip management teams and synergistic rollup acquisitions.

$10,000 to $1,000,000

United States > Michigan

I've been living in Michigan for the past 4 years. My background is in Engineering and Real Estate. I did my Bachelor's in Mechanical Engineering at Virginia Tech and my Master's here in Michigan at Oakland University. I began working at an automotive OEM out of college. I've worked in various professional positions in the automotive industry from design to quality to business strategy. I've recently switched into real estate full time. I am a real estate investor, property manager, and realtor. I've successfully bought and managed a portfolio of 6 multifamily units. I'm looking to expand my investing portfolio. I'm very analytical and hands on with my current investments. I'm looking to partner with someone I can build a strong relationship with. I think that strong businesses are built on people and relationships. I am an individual investor, no group.

$1,000 to $300,000

United States > Michigan

My Vice President role for a 100+ employee marketing agency and creative production studio has given me a unique perspective on what it takes to provide successful business management, strategic planning, operational support and team leadership to service the world’s largest companies and brands. As Vice President of Account Management, I created a completely new leadership and operational structure with an emphasis on service, quality and value. During my tenure, the account team grew from 6 to 14, sales doubled and the company experienced 6 of its most profitable years in history. In addition, I successfully began implementing a lean continuous improvement culture to reduce waste, speed training and improve quality. Recently parted from my agency, I am currently looking for new entrepreneurial investment opportunities and am committed to bringing continuous improvement to the operations of any organization.

$10,000 to $200,000

United States > Michigan

Family man. Work in Robot tech. Masters degree. Some/little investment experience. Somewhat hands on, like to learn new processes, or silent. Individual investor.

$1,000 to $100,000

United States > Michigan

I am 52, married and live in Oxford, Mi. I am a business consultant and invest in small startup company’s. I am currently involved in an environmental service-based startup (hands-on & advisory role) based in Holland, Mi which will service the surrounding county’s. I can offer business advice, business set up and business financial needs. My experience and expertise is in service type related businesses. I recently sold my mobile maintenance company to a National Maintenance Provider. The company provides mobile maintenance and inspection services to the transportation industry. I started the company and grew it to nearly 50 service trucks and serviced multiple states. I am an Individual investor and available for a hands-on, advisory role. I am motivated, high-energy, easy to work with and eager to invest and assist in service-based startups.

$5,000 to $300,000

United States > Michigan

I recently came into money and I'm looking to do many small investments.

$1,000 to $5,000