Michigan Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Michigan Investors

United States > Michigan

I am a successful business woman that believes anyone that puts hard work in should have a chance at success and if I may be able to help with a small loan I would like to be that person. Each loan will be an investment on my behalf.

$5,000 to $50,000

United States > Michigan

I am in the process of moving to Georgetown Texas having just sold my consulting firm in Michigan. I started a consulting business 14 years ago after retiring from teaching. The firm has greatly impacted education throughout the entire state of Michigan as the 9+ consultants have developed disruptive formats for educating students on a personalized level. My investments have been largely in technology and other sectors that are unique and unconventional. I hope to be involved in a hands-on, advisory capacity as an individual investor.

$5,000 to $100,000

United States > Michigan

Individual investor. I currently work in supply chain & logistics within a manufacturing environment, and I've held a variety of other roles in purchasing and sales in the past. I also currently own a couple rental properties as well as a small residential cleaning business. I have a B.B.A. - Supply Chain and am currently enrolled in an M.B.A. program. I'm a young professional with the entrepreneurial looking for my next project. I'm open to being as involved as necessary and putting in some work, or a silent partner.

$100,000 to $5,000,000

United States > Michigan

I am a 32 years old real estate professional. I have an undergrad degree in economics and a masters in finance from Georgetown University. I worked in capital markets for Fannie Mae for 7 years and lead a team that hedges a mortgage pipeline of $1.5B. I live in Northville Michigan with my wife. I am an avid outdoorsman who also played hockey my entire life.

$1,000 to $30,000

United States > Michigan

RCR is a leading finance and investment firm providing a complete line of commercial financing options for every need from start-up to global conglomerates: - Commercial Real Estate Finance - Construction / Project Funding Finance - Account Receivable Finance - Purchase Order Finance - Inventory Finance - Commercial Equipment Lease Finance - Import/Export Commodity Trade Finance - Commodity Sales And Services - Specialized Finance

$10,000 to $100,000,000

United States > Michigan

30 Years in manufacturing, 28 in automotive, with extensive experience in Product Development, New Product Launch, Manufacturing Operations Management Quality and Supply Chain Management as well as being a manufacturing turn-around specialist is looking for an owner that is looking to retire and needs someone to takeover or partner with to run the day to day operations.

$0 to $100,000

United States > Michigan

I moved here to Michigan about 6 years ago. I went to school for engineering at Oakland University. I have a bachelors and masters in engineering. I worked at Stellantis for 5 years. I now work in a finance role for an aluminum extrusion supplier. I've been active in the real estate market since moving here. I own long and short term rental properties in metro-Detroit. I own a company that offers short term rental property management as well as home remodeling services. I am a licensed realtor. I have many made many contacts throughout the real estate field. I'm open to a hands-on or silent role. It will depend on project, the available roles, and what value I can bring to the table. I'm available as an individual or as a small group of 3. I have two other business partners that are involved with my short term rental properties. They bring a great deal of experience.

$1,000 to $300,000

United States > Michigan

I represent a Venture Capital firm in Southern CA. We have access to many avenues of capital and our strategies are flexible. We look for companies with great growth potential, consider every company's individual situation, and adjust our approach accordingly.

$500,000 to $15,000,000