Michigan Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Michigan Investors

United States > Michigan

My partner and I have long-term business liquidity partners and help companies with inventory financing, working capital financing, real estate acquisition, factoring, business acquisition, IP-backed funding, equipment financing, refinancing debt, and mergers. We work with middle market business owners, executives and their agents seeking debt solutions.

$200,000 to $100,000,000

United States > Michigan

I was born in Idaho, but raised in Montana on a cattle ranch. While I was in college, the family ranch was sold and I moved toward a career in business. After business graduate school, I worked 10 years in Corporate America for a Fortune 500 Company involved in acquisitions and supervision of companies once acquired. Working closely with the owners of the acquired companies that had built their businesses from start-up sparked the desire to start my own company. For the next 25 years three businesses were started, developed and sold to larger companies or investment groups. The last few years have been spent in using financial contacts, assets available and the experience gained to help fund or invest in other promising companies, operations or projects. EDUCATION Washington University - St. Louis, Missouri - MBA degree BYU - Provo, Utah - Degree in Accounting

$1,000,000 to $99,000,000

United States > Michigan

I have owned a successful small business. Currently running a department of salespeople for a large tech company.

$5,000 to $100,000

United States > Michigan

Currently working in healthcare and real estate. Looking to be either active or silent.

$1,000 to $50,000

United States > Michigan

27 years old. Male. Bachelors in Finance. Institutional investment experience - have assisted in investing over $5 billion dollars on behalf of pensions and other investment institutions. Spent several years at investment companies with values in excess of $30 billion dollars - specialties include private equity, venture capital, private real estate, and private credit investments. Experienced in deep financial, fundamental, and technical analysis of investment opportunities. Have experience starting a business services company from scratch that has generated over $350k in annual revenue in the first 10 months of business. Prior institutional investor, no investment license currently active. Anticipated Involvement: Silent investor that requires frequent business updates.

$20,000 to $100,000

United States > Michigan

38 year old married father of two in Michigan. I have an MBA with a specialization in analytical efficiency, am an executive in the financial services industry for 16 years and own a Real Estate Investment LLC as well. I would prefer to hold am advisory or silent partner position but can be hands on as needed.

$10,000 to $200,000

United States > Michigan

My partner and I seek to invest equity into established businesses. We invest our own capital. We seek to deploy Growth Equity Capital into well managed companies that need capital for growth or perpetuation purposes. We do seek to have majority control. We do not look to run our companies on a day to day basis because we seek to leverage existing management teams and help them grow. Our goal is to provide advisory support and to make major decisions (acquisitions, sale of company, etc). My background includes spending 30+ years in Commercial and Investment Banking. I have advised many families and many companies to help maximize their business opportunities.

$1,000,000 to $10,000,000

United States > Michigan

50 year old real estate investor and REALTOR in Washtenaw County, Michigan currently owning 30+ single family investment (rental, flip and land contract) properties. 25+ years experience in real estate investing including 100+ properties owned over the years and 1,000+ sales as a REALTOR. Engineering Degree from the University of Michigan. Looking to expand my investments past real estate into the services industries. Prefer to have advisory or silent involvement, but could be hands-on if necessary.

$1,000 to $500,000