Michigan Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Michigan Investors

United States > Michigan

CFO and minority shareholder of a family owned manufacturing business in Jackson, Michigan. Very interested in cash flowing and tax advantaged investments. I invest for myself, my family, and on behalf of an investor network. Experience with acquisitions of operating companies and real estate.

$25,000 to $250,000

United States > Michigan

Looking for investment opportunities to generate capital to help with funding my investment interests.

$100 to $20,000

United States > Michigan

Married, carrier engineer with 30+ years experience in the field. Also real estate investor/builder with 10+ years experience. Interested in participating in the michigan marijuana industry.

$25,000 to $100,000

United States > Michigan

25 year old single guy in Rochester, MI. I work as an engineering specialist at Eaton and will be an MBA grad from Indiana University in the next few years. I already have a Bachelors and Masters degrees in Aerospace Engineering. I've been investing in out-of-country real estate and in-country stock market for the most part. I've got a good network of techies that can help digitalize any industry. I've also got a few close friends who would be interested in a joint investment with me, given that the idea is solid.

$0 to $25,000

United States > Michigan

Aviation professional with diverse background and great amount of free time from day job. Seeking good opportunities to begin diversifying my portfolio with. I also have a secluded field (Vacant Land) in the Midland MI region which I am willing to provide as an investment in agriculture or other.

$3,000 to $20,000

United States > Michigan

27 years old. Male. Bachelors in Finance. Institutional investment experience - have assisted in investing over $5 billion dollars on behalf of pensions and other investment institutions. Spent several years at investment companies with values in excess of $30 billion dollars - specialties include private equity, venture capital, private real estate, and private credit investments. Experienced in deep financial, fundamental, and technical analysis of investment opportunities. Have experience starting a business services company from scratch that has generated over $350k in annual revenue in the first 10 months of business. Prior institutional investor, no investment license currently active. Anticipated Involvement: Silent investor that requires frequent business updates.

$20,000 to $100,000

United States > Michigan

I am in the process of moving to Georgetown Texas having just sold my consulting firm in Michigan. I started a consulting business 14 years ago after retiring from teaching. The firm has greatly impacted education throughout the entire state of Michigan as the 9+ consultants have developed disruptive formats for educating students on a personalized level. My investments have been largely in technology and other sectors that are unique and unconventional. I hope to be involved in a hands-on, advisory capacity as an individual investor.

$5,000 to $100,000

United States > Michigan

Work in automotive industry. Looking to be an investor and partner.

$100,000 to $250,000