Michigan Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Michigan Investors

United States > Michigan

Retired and looking at investments

$25,000 to $300,000

United States > Michigan

38 year old married father of two in Michigan. I have an MBA with a specialization in analytical efficiency, am an executive in the financial services industry for 16 years and own a Real Estate Investment LLC as well. I would prefer to hold am advisory or silent partner position but can be hands on as needed.

$10,000 to $200,000

United States > Michigan

Looking to invest and/or have an active role in a Michigan cannabis company. I am 45 years old, married with adult-age children living in northern Oakland county. I am a results-driven leader with over 25 years of experience in the military and Fortune 100 space. My experience is in developing, monitoring, and managing large-scale sales and operational teams. Offering an array of experience in strategic vision implementation, business/financial acumen, talent acquisition and development, performance analysis, campaign management, marketing/advertising, and problem fixer. Proven ability to multi-task and yield results in high-intensity, dynamic environments while driving growth and focusing on customer service excellence. I hold an MBA from Walsh College and love the plant.

$50,000 to $150,000

United States > Michigan

Hello, I am a 38 y.o., looking to invest in wide range of industries to diversify my portfolio. I have experience in residential real estate and beginning to invest in commercial real estate. My wife and I are healthcare professionals and Michigan has been our home for the past 13yrs. I could serve as hands-on or silent partner, depending on the needs of a business.

$10,000 to $100,000

United States > Michigan

Leaving real estate investment and have capital to invest in a new venture.

$10,000 to $85,000

United States > Michigan

CFO and minority shareholder of a family owned manufacturing business in Jackson, Michigan. Very interested in cash flowing and tax advantaged investments. I invest for myself, my family, and on behalf of an investor network. Experience with acquisitions of operating companies and real estate.

$25,000 to $250,000

United States > Michigan

We are investors located in Michigan. We have developed more than 100MM in real estate and have the skillset and experience to find properties, evaluate, engineer, develop and build. We are looking to buy, partner or JV. We are also looking at existing businesses that need the capital or partner to invest for expansion or just looking to sell their company.

$100,000 to $250,000

United States > Michigan

We offer emerging growth companies or small and medium size enterprises (“SME’s”) proprietary capitalization advisory services in the form of a License Agreement which provides SME’s a turn-key solution to proactively and successfully complete a private placement of securities and acquire investors for their own enterprise. The license allows those SME’s to offer their investors a principal protected unit with flexible liquidity options that mitigate their downside risk. We also acquire controlling interest in public companies with the objective of restructuring them to merge with private companies who are seeking to go public. We also acquire controlling interests in private companies with the intent of expanding them with blue chip management teams and synergistic rollup acquisitions.

$10,000 to $1,000,000