Michigan Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Michigan Investors

United States > Michigan

Single male, located in Michigan. Currently work as a Firefighter and have experience in public service, transportation management, property management, and am a self taught home renovator. Hoping to collaborate on new business venture - open to explore many industries. Looking to serve day to day or as needed - silent partner is optional. Would prefer to be hands-on and have a mentor or someone willing to teach the ropes of the business.

$5,000 to $100,000

United States > Michigan

More than 10 years experience in deep learning and artificial intelligence applications for prognostics, diagnosis, and computer vision applications. Expert in education and teaching.

$10,000 to $150,000

United States > Michigan

We are part of a Major Fund which provides investment loans for commercial real estate Projects that require between $100 million to $900 million (U.S. dollars) and are "shovel ready" for development. Requirements include: A current complete Business Plan with a five year Financial Pro Forma and bio on the Project Principal (loan signer). Terms include 15 years, low single digit interest, no prepayment penalty, and 1-2 year grace period. There is a legal fee to document and register the loan in the country of lending origin and there may be a bank fee to transfer the loan to your bank in your country. There are no other fees involved and no equity or collateral is required. If approved, the loan process takes 2-4 weeks to complete. 100% funding is provided.

$100,000,000 to $900,000,000

United States > Michigan

I am in the process of moving to Georgetown Texas having just sold my consulting firm in Michigan. I started a consulting business 14 years ago after retiring from teaching. The firm has greatly impacted education throughout the entire state of Michigan as the 9+ consultants have developed disruptive formats for educating students on a personalized level. My investments have been largely in technology and other sectors that are unique and unconventional. I hope to be involved in a hands-on, advisory capacity as an individual investor.

$5,000 to $100,000

United States > Michigan

Degree in Electrical Engineering. Currently offer leadership consulting services. I’m looking to be part of the cannabis boom in Michigan and partner with either a dispensary and/or growing facility. I’m not looking to be involved. Just want to be updated and let my investment do the work for me as a silent partner.

$1 to $30,000

United States > Michigan

I have a background educationally and professionally in budgeting and finance.

$500 to $30,000

United States > Michigan

I am 52 years old residing in Novi, MI. I grew up in a family business environment and have been lucky enough to operate businesses from start-up to $50 million in annual revenue. I have experiencing buying and selling companies as well as starting two franchise operations. I have worked in multiple industries including Healthcare, Training and Education, Staffing and Consulting, Software Sales and Training, and Management Consulting. I have worked with clients that ranged from small business to Fortune 100. I currently work as an advisor helping business owners create and implement execution strategies and tools to grow their businesses to the next level. I have a BBA from Western Michigan University. I am interested in both hands-on and advisory roles and investments could be placed as an individual or investment group.

$10,000 to $250,000

United States > Michigan

I moved here to Michigan about 6 years ago. I went to school for engineering at Oakland University. I have a bachelors and masters in engineering. I worked at Stellantis for 5 years. I now work in a finance role for an aluminum extrusion supplier. I've been active in the real estate market since moving here. I own long and short term rental properties in metro-Detroit. I own a company that offers short term rental property management as well as home remodeling services. I am a licensed realtor. I have many made many contacts throughout the real estate field. I'm open to a hands-on or silent role. It will depend on project, the available roles, and what value I can bring to the table. I'm available as an individual or as a small group of 3. I have two other business partners that are involved with my short term rental properties. They bring a great deal of experience.

$1,000 to $300,000