Michigan Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Michigan Investors

United States > Michigan

I am in the process of moving to Georgetown Texas having just sold my consulting firm in Michigan. I started a consulting business 14 years ago after retiring from teaching. The firm has greatly impacted education throughout the entire state of Michigan as the 9+ consultants have developed disruptive formats for educating students on a personalized level. My investments have been largely in technology and other sectors that are unique and unconventional. I hope to be involved in a hands-on, advisory capacity as an individual investor.

$5,000 to $100,000

United States > Michigan

Aviation professional with diverse background and great amount of free time from day job. Seeking good opportunities to begin diversifying my portfolio with. I also have a secluded field (Vacant Land) in the Midland MI region which I am willing to provide as an investment in agriculture or other.

$3,000 to $20,000

United States > Michigan

We are part of a Major Fund which provides investment loans for commercial real estate Projects that require between $100 million to $900 million (U.S. dollars) and are "shovel ready" for development. Requirements include: A current complete Business Plan with a five year Financial Pro Forma and bio on the Project Principal (loan signer). Terms include 15 years, low single digit interest, no prepayment penalty, and 1-2 year grace period. There is a legal fee to document and register the loan in the country of lending origin and there may be a bank fee to transfer the loan to your bank in your country. There are no other fees involved and no equity or collateral is required. If approved, the loan process takes 2-4 weeks to complete. 100% funding is provided.

$100,000,000 to $900,000,000

United States > Michigan

I'm a real estate agent and investor. I'm honest and straightforward. I'm interested in investing into things that are ethical and easy to understand. I will give you what you need quickly if you were also quick and honest as well! I'm individual and silent investor (exception is real estate and software engineering)

$5,000 to $20,000

United States > Michigan

I am 52 years old residing in Novi, MI. I grew up in a family business environment and have been lucky enough to operate businesses from start-up to $50 million in annual revenue. I have experiencing buying and selling companies as well as starting two franchise operations. I have worked in multiple industries including Healthcare, Training and Education, Staffing and Consulting, Software Sales and Training, and Management Consulting. I have worked with clients that ranged from small business to Fortune 100. I currently work as an advisor helping business owners create and implement execution strategies and tools to grow their businesses to the next level. I have a BBA from Western Michigan University. I am interested in both hands-on and advisory roles and investments could be placed as an individual or investment group.

$10,000 to $250,000

United States > Michigan

My Vice President role for a 100+ employee marketing agency and creative production studio has given me a unique perspective on what it takes to provide successful business management, strategic planning, operational support and team leadership to service the world’s largest companies and brands. As Vice President of Account Management, I created a completely new leadership and operational structure with an emphasis on service, quality and value. During my tenure, the account team grew from 6 to 14, sales doubled and the company experienced 6 of its most profitable years in history. In addition, I successfully began implementing a lean continuous improvement culture to reduce waste, speed training and improve quality. Recently parted from my agency, I am currently looking for new entrepreneurial investment opportunities and am committed to bringing continuous improvement to the operations of any organization.

$10,000 to $200,000

United States > Michigan

Background in finance and accounting. Work with finance company but will be investing my own funds. Individual investor.

$0 to $100,000

United States > Michigan

I am a 31-year-old professional with 8 years of operations support as a Health & Safety Manager. I am currently studying Finance as part of the Full-Time MBA Program at Michigan State University. I am a Michigan-native seeking to invest in a Michigan company. I am interested in limited partnerships as well as full partnerships which require strategy and operations support from me. I am looking to invest between $5k-$50,000 in a high-growth industry with realistic exit opportunities. Additionally, I have access to 60 acres of agricultural land which is available as part of my offering.

$5,000 to $50,000