Michigan Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Michigan Investors

United States > Michigan

Engineering manager with 12 years experience in automotive & aerospace including internal combustion engines, turbine engines, and vehicle automation. Product design, design for manufacturing, simulation. Vast network of experts. Based in Ann Arbor, Michigan. PhD, M.S. & B.S. in Mechanical Engineering from Purdue University. Published research in areas of engine air handling, engine and vehicle controls, and vehicle automation. Private pilot (single-engine, land) with 200+ hours flight time. Interested in hands-on involvement for the right opportunity where it makes sense, otherwise advisory or silent investor.

$5,000 to $50,000

United States > Michigan

Several years as a management consultant, retired. Individual investor in entertainment and mobile app (staffing) projects. MBA. Located in Berkley, Michigan. Anticipate a silent or advisory role. I can be hands on if necessary.

$3,000 to $20,000

United States > Michigan

I am a 51 year old married female. We have 3 children, and are soon to be empty nesters. We currently reside in northern Michigan. We have received a substantial inheritance and are looking for serious, sustainable investment opportunities to create new income streams. My husband is a contractor and would be open to being hands on if necessary. I have a background in education and the legal field, and hold a master's degree. We are an individual investor couple, not part of a group.

$100,000 to $300,000

United States > Michigan

I am 51 years old and have invested in small companies starting at $600,000 in valuation and turning them into companies worth $17 million. I have owned insurance companies which also have grown from small entities to groups just under $20 million. I've sat on board of directors to small businesses helping them with behind the scenes help on the business side and the insurance side along with marketing. I am willing not only to help with dollars, but a willingness to help your business on the front lines!

$10,000 to $100,000

United States > Michigan

I have hands-on experience as a learning consultant using Learning Management Systems. I started personally investing and looking for other companies and industries that suit my interests to enhance my portfolio.

$100 to $20,000

United States > Michigan

I am 52, married (24 years), 2 sons 22/17 yo, live in Southeast MI area. Director of Business Development for a regulatory compliance consulting company for the pharmaceutical medical device and biologics industry. 25+ years of successful business ownership operations sales marketing and business development. 2 advanced degrees in life sciences. Can be hands on or silent partner/investor depending on situation. Individual investor with others interested. Specifically interested in the medical marijuana industries i.e. grows, processors, dispensaries must have current license with a municipality and have application in process for State of Michigan. Must be working with an attorney with MMJ experience. Must have a location secured. Documented MMJ experience required i.e. caregiver, dispensary owner or other MMJ experience.

$25,000 to $200,000

United States > Michigan

I'm a 27 year old, single man living currently in Detroit, MI. I am a mechanical engineer with a master's degree and also an MBA in finance and data analytics. I have 5 years experience in B2B operations and logistics. I previously co-founded a startup outside the US that ran successfully before I sold it, specializing in manufacturing of packaging and distribution for food and beverage products. I'm looking for a hands-on investment opportunity to take part in the day-to-day operations and scaling of an existing business with growth potential. I'm currently an individual investor but with connections to deep-pocketed investor groups. Investments made do not have to be long-term, they can be joint ventures for a specified number of years as well.

$25,000 to $100,000

United States > Michigan

Middled aged married with family. Self made, multiple successful small businesses launched with zero experience, looking for a secondary business opportunity not looking to be a silent partner.

$5,000 to $50,000