Michigan Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Michigan Investors

United States > Michigan

BSc (Computer Science) MBA Extensive experience as an entrepreneur. Have started companies from startup stage, to international franchising and publicly listed a US based franchise on the Frankfurt Exchange. Extensive experience in B2B and service based industries. Well versed with international business, different cultures and how to build businesses across borders. Dual citizen (Australian, United States). I am looking to be a part of a team to help run and build an established business that does not require "on-site" attendance. I am looking for something that I be involved in remotely. I am willing to travel internationally. So I am looking for active involvement and can also invest.

$20,000 to $100,000

United States > Michigan

I have started and sold three businesses from nothing. All were auto related but it is business in general that I love . I consult for all types of businesses . I have a proven track record on starting and growing small businesses with strategic exits. I am very well connected and have numerous resources to pull from. Involvement can be all the above but at this point in my life , I would rather be silent with some advisory. I am an individual investor looking to invest into a business that is at that need for growth but I am not opposed to the right start up with the right ROI. I currently have a good share of funds invested or loaned at this time but do have a small amount for the right business and I will have a good amount of funds maturing towards the end of 2018. I am also interested in loaning funds to a legal medical marihuana business. A grower/caregiver or dispensary .

$50,000 to $500,000

United States > Michigan

My husband and I are in our mid 30s we are looking for an investment so he can run the company/business. I work for GM so I am secure in my role but want to have a business investment of our own.

$0 to $500,000

United States > Michigan

What can you expect from my involvement? As over a 20-year Information Technology professional working with multiple organizations in manufacturing, inventory and distribution capacities, as well as being a 5-year experienced entrepreneur myself in the transportation sector, I can lend my expertise and experiences towards any startup or fledgling business. Equitable funding is available for the right fit. If you have a legitimate business or business plan, I am interested in discussing how I can help. I have always come to believe that you get out of a business exactly what you put into it. It is this value of hard work that can reap rewards towards fulfilling your dreams, especially if you are passionate about it. I want to take the next step and engage with others in reaching these goals. New opportunities are abound, and I can share my experiences and financial gains towards these new prospects.

$0 to $500,000

United States > Michigan

I am looking for active and passive investments, as well as opportunities for hands-on involvement in a business. Having served in various capacities in the healthcare industry for years, including most recently as an executive, I have a broad range of experience. I have my JD and MBA, and am admitted to practice law in the State of Michigan. I am quite open to the subject matter of the business to be involved with, but will look for something that I find attractive, holds sensible promise, and has honest, hardworking, and bright people involved.

$10,000 to $4,000,000

United States > Michigan

Salutations, I am an individual investor who is also a part of an investment group. My experience involves consulting, investment in the markets (stock, option, commodities, and currencies). Trained in Import/Export trading, global/macro economics, business consulting, quantitative analysis of the stock market, and community/urban development/planning analysis. 80:20 ratio of silent to hands-on/advisory.

$250 to $15,000

United States > Michigan

Working as an independent contractor for investment banks.

$10,000 to $50,000,000

United States > Michigan

M&A Firm has several business acquisition deals we are looking at and in need of operating partners. We will invest equity in the deal, you provide the asset-based funding and run or oversee the day-to- day operations, etc. Also seeking joint-venture partners for real estate deals. We will provide the equity, you provide the mortgage financing and overseeing the day-to-day operations. We have acquisition deals nationwide from $1,000,000 to $10,000,000. If you are a small acquisition management group that is in need of a funding joint-venture partner, please call me to discuss. We are very creative with a can-do attitude.

$1,000,000 to $10,000,000