Posted on August 9, 2022 @ 07:55:00 AM by Paul Meagher
According to Wikipedia, Product/market fit, also known as product-market fit, is the degree to which a product satisfies a strong
market demand. Product/market fit has been identified as a first step to building a successful venture in which the company meets early adopters, gathers feedback and gauges interest in its product(s).
I recently came across an interesting discussion of how Brian Armstrong, CEO of Coinbase, came to establish product/market fit for his company:
For those looking to establish product/market fit for their company, Brian's story offers a few interesting lessons. The most obvious lesson is that the technology you are developing may not if fact have good product/market fit and it is only after you talk to early users that you can determine if it does or not. If Brian didn't talk to his early users to find out why they were abandoning his wallet, he would have never discovered the additional feature he needed to develop, the "Buy Bitcoin" button, in order to establish product market fit. Establishing product/market fit in this case was not so much a pivot away from what he was doing as an evolution of what he was doing to incorporate a new and necessary feature. He still needed the wallet but he needed something more to differentiate his offering and make it successful.
It is also interesting that Brian's insight into product market fit came from getting the stories of those who gave up on the platform and why. Understanding what was required to keep users from abandoning his technology was the key to figuring out product/market fit. In the early days, understanding the negative signals can be more important for establishing product/market fit than looking for positive signals.
Notice: The Michigan Investment Network is owned by
Dealfow Solutions Ltd. The Michigan Investment Network is part
of a network of sites, the Dealflow Investment Network, that provides a platform
for startups and existing businesses to connect with a combined pool of potential
funders. Dealflow Solutions Ltd. is not a registered broker or dealer and
does not offer investment advice or advice on the raising of capital. The
Michigan Investment Network does not provide direct funding or make any
recommendations or suggestions to an investor to invest in a particular company.
Nothing on this website should be construed as an offer to sell, a solicitation of an
offer to buy, or a recommendation for any security by Dealflow Solutons Ltd.
or any third party. Dealflow Solutions Ltd. does not take part in the negotiations
or execution of any transaction or deal.
The Michigan Investment Network does not purchase, sell, negotiate,
execute, take possession or is compensated by securities in any way, or at any time,
nor is it permitted through our platform. We are not an equity crowdfunding platform
or portal. Entrepreneurs and Accredited Investors who wish to use the Michigan Investment Network
are hereby warned that engaging in private fundraising and funding activities can expose you to
a high risk of fraud, monetary loss, and regulatory scrutiny and to proceed with caution
and professional guidance at all times.