Michigan Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Michigan Investors

United States > Michigan

My partner and I seek to invest equity into established businesses. We invest our own capital. We seek to deploy Growth Equity Capital into well managed companies that need capital for growth or perpetuation purposes. We do seek to have majority control. We do not look to run our companies on a day to day basis because we seek to leverage existing management teams and help them grow. Our goal is to provide advisory support and to make major decisions (acquisitions, sale of company, etc). My background includes spending 30+ years in Commercial and Investment Banking. I have advised many families and many companies to help maximize their business opportunities.

$1,000,000 to $10,000,000

United States > Michigan

Looking to invest and/or have an active role in a Michigan cannabis company. I am 45 years old, married with adult-age children living in northern Oakland county. I am a results-driven leader with over 25 years of experience in the military and Fortune 100 space. My experience is in developing, monitoring, and managing large-scale sales and operational teams. Offering an array of experience in strategic vision implementation, business/financial acumen, talent acquisition and development, performance analysis, campaign management, marketing/advertising, and problem fixer. Proven ability to multi-task and yield results in high-intensity, dynamic environments while driving growth and focusing on customer service excellence. I hold an MBA from Walsh College and love the plant.

$50,000 to $150,000

United States > Michigan

Former community bank president, 10 yrs experience as private investor/consultant. Now leads group of investors.

$10,000 to $200,000

United States > Michigan

I represent a Venture Capital firm in Southern CA. We have access to many avenues of capital and our strategies are flexible. We look for companies with great growth potential, consider every company's individual situation, and adjust our approach accordingly.

$500,000 to $15,000,000

United States > Michigan

I am the founder and Chairman of a venture group. I am a former professional hockey player, venture capitalist and renowned entrepreneur. An early entrant to the cleantech market, our efforts have garnered global recognition his companies awards include Time Magazine's "Best Inventions 2005," and was awarded the Wall Street Journal's "Technology Innovator" and the World Economic Forum's "Technology Pioneer" awards that same year. In early 2007, he was named a "Young Global Leader" by the Forum. Repeated successes has been acknowledged by the global business community. His insight has been sought by such publications as the New York Times, Time Magazine, Inc., Red Herring and the Wall Street Journal. In addition, he is a regular attendee of the World Economic Forum. He holds a bachelor's degree in computer science from Brandon University, in Brandon, Manitoba.

$50,000 to $10,000,000

United States > Michigan

With a background in healthcare field and working as a dentist in US Army I want to explore the investment opportunities as I gradually transition my life from the 'Army World' to 'Civilian World'. I would like to be a silent investor. I am from Michigan so I would prefer to invest in Michigan. My job does require me to move every couple of years so I am open to out of state opportunities as well.

$50,000 to $100,000

United States > Michigan

Private equity consultant passionate about entrepreneurship. Would love to invest in the right company/entrepreneur.

$10,000 to $50,000

United States > Michigan

Aviation professional with diverse background and great amount of free time from day job. Seeking good opportunities to begin diversifying my portfolio with. I also have a secluded field (Vacant Land) in the Midland MI region which I am willing to provide as an investment in agriculture or other.

$3,000 to $20,000